For the Def Jam marketing minds, Ghostface Killah presents a mystery wrapped inside an enigma nestled inside a Gucci bathrobe. This isn’t conjecture – about six months ago I spoke to a high-ranking individual from the label that asked in bewilderment, “what do people like about him, anyway?” After admitting an affinity for the “song about the roaches in the cereal”, the Universal soldier complained that Tony Starks’ gargantuan medallion and bronzed arm-eagle were “so new money.” “Why can’t he be Sean Carter?” the label representative sighed...
