Step 1: Secure Rights to the "Hammerman" Cartoon

Chuck, who famously designated hip-hop as "the Black CNN", now backs a more literal interpretation of that metaphor, along with a CNN co-founder.

Chuck D Backs New Hip-Hop Network

A new cable channel devoted to hip-hop culture has secured sponsorship from rap legend Chuck D, as well as CNN co-founder Reese Schonfeld and former Viacom executive David Houle. Aimed at the 18-34 demographic that advertisers covet, the Real Hip-Hop Network is expected to launch this year with a major cable operator through a deal signed with OlympuSat, which packages independent networks for distribution.

RHN is the brainchild of hip-hop concert promoter Atonn Muhammad, president and CEO of SSM Media Group. He believes that MTV and BET are overlooking much of what constitutes the hip-hop world. "America only gets to see a fraction of what true hip-hop represents," he said. "We want to offer a grittier, more real representation..."

This could be good, and it could be really really bad.